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The People Behind
Your Peak
Certified Experts - Total Commitment
Certified Experts
Total Commitment
Decades Of Combined Experience
Nationally Certified Personal Trainers
Passionate, Professional & Transformative
Real Coaches - Real Results
Our Coaching Philosophy
Personalized Attention For Real-Life Transformation
Personalized Attention For
Real-Life Transformation
Our trainers don’t just count reps. They build relationships. At FormaFit, your goals become our blueprint. Trainers help beginners and seasoned athletes elevate heath and fitness to a new level.
Leadership That Lifts Others
Meet The Founders Who Built FormaFit
With Passion And Purpose.
FormaFit Lab was created by founder Evan James and a team of wellness innovators with deep roots in Scottsdale’s fitness community. Fueled by a shared belief in sustainable transformation, they designed a space where high-touch coaching meets cutting-edge tech.
Evan James, Founder
& Lead Transformation Coach
15+ years in elite personal training, former fitness competitor, specialist in aesthetic coaching & habit change.
Strength & conditioning expert, certified NASM-CPT & CES, background in athletic development and injury prevention.
Meet The Trainers
Lena Moore
NASM-CPT, Women’s Fitness Specialist, PN1
Lena specializes in body confidence and sustainable transformation for women. She combines resistance training, nutrition coaching, and mindset work to help her clients sculpt strength from the inside out. With 8 years in the industry, she’s known for her high energy and results-oriented approach.
Marcus Chen
ACSM-CPT, Mobility Specialist, Group Training Lead
Marcus blends functional movement, mobility training, and metabolic conditioning to help clients move better and feel younger. A former physical therapy assistant, he designs low-impact training options for all levels and leads FormaFit’s small-group training sessions.
Sofia Trent
ISSA Elite Trainer, Youth Conditioning Expert
Sofia leads our Youth Fitness division and is a nationally certified personal trainer and former collegiate track athlete. Her specialties include speed training, agility, and teen performance. She's passionate about helping young people develop lifelong healthy habits.
Jake Hill
NSCA-CPT, Sports Performance Coach, Recovery Services Manager
Jake brings an athletic edge to the team with his background in sports performance and kinesiology. He manages cryotherapy and mobility recovery services while also coaching high-performance adults and athletes through customized strength programs.
Certifications & Specialties
What Sets Our Coaches Apart
Each trainer at FormaFit is handpicked for their credentials, professionalism and commitment to your success.
NASM, ISSA, NSCA, ACSM
Precision Nutrition Level 1 & 2
Youth Performance & Conditioning
Post-Rehab & Recovery Techniques
Corrective Exercise & Movement Optimization
🎁 Want To Coach Here?
Ready to train with coaches who actually coach? Join us for a free group workout and see what real grit feels like. You'll sweat, you'll be seen. and you’ll know right away. This is different.
Experience a real class, not a demo
Meet your coach. Meet your crew.
Feel the energy. Feel the difference.
Walk in nervous. Leave fired up.
Ready to start your transformation with the right coach? Let’s match you today.
📞 Call Us At 480-888-4444
The Right Coach Changes Everything
The Right Coach
Changes Everything
Call For More Info